Armand Dayan
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L'anglais du marketing et de la publicité: Marketing & advertising
Dayan, Armand; Janakiewicz, Agnès; Lindsay, William; Marcheteau, Michel
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Marketing industriel: Le marketing appliqué aux biens et services industriels et professionnels
Dayan, Armand
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Force de vente: Direction - Organisation - Gestion
Zeyl, Alfred; Dayan, Armand
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Les études de marché
Dayan, Armand; Bouquerel, Fernand
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Marketing & publicité en anglais
Dayan, Armand; Lindsay, William-H; Janakiewicz, Agnès; Marcheteau, Michel
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Le marketing international
Dayan, Armand; Ollivier, Alain; Ourset, Roger
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Manuel de gestion - Volume 2 - Nouvelle édition
Dayan, Armand
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