Bernard Cova

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Alternatives Marketing. Reponses Marketing Aux Evolutions Recentes Des Consommateurs
Cova, Bernard; Cova, V�ronique

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� 4.22

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La vie sociale des marques
Cova, Bernard

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� 3.07

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N�o-marketing [reloaded]
Badot, Olivier; Cova, Bernard

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� 6.81

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Le Marketing D'Affaires. Strategies Et Methodes Pour Vendre Des Projets Ou Des Solutions, 2eme Edition
Cova, Bernard; Salle, Robert

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� 10.46

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Start-Ups and the Mobilization of Social Interactions
Bar�s, Franck; Cova, Bernard; Nemani, Anicet

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� 21.52

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Start-up tribu: Comment entreprendre avec sa communaut�
Bar�s, Franck; Cova, Bernard; NEMANI, Anicet

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� 15.31

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Marketing critique : le consommateur collaborateur en question
Cova, Bernard; Louyot-Gallicher, Marie; Bonnemaizon, Audrey

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� 30.73

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Innover en marketing
Cova, Bernard

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� 28.58

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