Christophe Benaroya

Graduated from Toulouse Business School, hold a master degree (post-graduate) in Management Science from Toulouse University and a PhD in Marketing from Lyon University. He first worked in the industry, being successively B2B junior assistant to product manager, marketing consultant, senior consultant and finally Head of Marketing Research Department in an international consulting firm specialized in Aerospace consulting.

In the mid-2000, he became professor of Marketing, initially leading the “Business to Business Management” option in Barcelona Campus (Toulouse Business School) for 8 years, and has been in charge simultaneously of the English Track of the

international “Mastère Spécialisé Marketing Management & Communication” for 9 years.

From 2015 to 2020, he’s been the Director of the Aerospace MBA programs delivered in Toulouse (France) and Bangalore (India), multiplying by 3 the number of MBA students and graduates. In parallel, he kept the academic supervision of the B2B management track in Barcelona (Spain). Up to mid 2020, he’s been heading the TBS “Aerospace & Mobility Center of Excellence” covering all training, research and business activities related to this sector. In this frame, he managed TBS to be part of the European Space University project “UNIVERSEH” (300K€). In 2021, he’s been appointed as head of the MSc Aerospace Management.

His research activities deal with B2B marketing, aerospace, business & project marketing (complex sales), especially from the perspective of branding & naming. Grounded into his professional experience in B2B marketing consultancy (in the aerospace sector), these research activities gave birth to the publishing of articles in academic journals, and to several books (jointly with Philippe Malaval), both in France and abroad (Europe, USA, China, South America) for example “BtoB Marketing”, “Aerospace Marketing Management”, “BtoB branding”, “L’efficience commerciale en BtoB”…

In line with his specialization, he’s mostly lecturing in “pro” and “executive” programs, both in French or in English: ongoing vocational training, Mastères Spécialisés & DBA, MBA & Engineering Schools.

Blog: www.aerospace-management.com