Manfred Krafft

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MARKETING DIRECT INTERNATIONAL CONCEPTS, PRATIQUES ET CHIFFRES CLES: Concepts, pratiques et chiffres cl�s
COLLECTIF

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Internationales Direktmarketing

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Wiederaufnahme vertraglicher Gesch�ftsbeziehungen: Eine empirische Untersuchung der Kundenperspektive (Kundenmanagement & Electronic Commerce)
Pick, Dore�n

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Au�endienstentlohnung im Licht der Neuen Institutionenlehre: 212 (neue betriebswirtschaftliche forschung (nbf), 212)
Krafft, Manfred

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Kundenmanagement (Zfb Special Issue)

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� 31.51

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Perspektiven der Kommunikationspolitik: 0 (ZfB Special Issue)

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Kundenbindung und Involvement: Eine empirische Analyse unter besonderer Ber�cksichtigung von Low Involvement (Kundenmanagement & Electronic Commerce)
Jaritz, Sabine

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Innovationsorientierung von Unternehmen: Messung, Determinanten und Erfolgswirkungen (Kundenmanagement & Electronic Commerce)
Derenthal, Kirstin

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