Bernard Pras
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Market: Etudes et recherches en marketing
Evrard, Yves; Pras, Bernard; Roux, Elyette
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Faire de la recherche en marketing ?
Pras, Bernard
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Market. Etudes Et Recherches En Marketing, Fondements, Methodes, 2eme Edition
Pras, Bernard; Evrard, Yves; Roux, Elyette
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Market - 4e édition: Fondements et méthodes des recherches en marketing
Evrard, Yves
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