Business Case Pro

John Finneran CFA is the principal of Business Case Pro. He specializes in enabling value-based selling and writing exceptional content for enterprise software and service.

Along with books, he has written for The Motley Fool. He is an Oxford University law graduate and holds several post-graduate financial qualifications including Chartered Financial Analyst ("CFA") and Member of Corporate Treasurers ("MCT") in the U.K.

Based in the U.S.A., he also works across Europe and Asia.