Ansgar Zerfaß
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Digitale Wertschöpfung. Multimedia und Internet als Chance für den Mittelstand.
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The Routledge Handbook of Strategic Communication (Routledge Handbooks in Communication Studies)
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Public Relations Research: European and International Perspectives and Innovations
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Handbuch Online-PR. Strategische Kommunikation in Internet und Social Web
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Public Relations and Communication Management: Current Trends and Emerging Topics
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Corporate Branding im Spannungsfeld von Unternehmens- und Marketingkommunikation: Grundlagen, Fallstudien und empirische Erkenntnisse in Commodity-Branchen
Süss, Werner; Zerfaß, Ansgar; Dühring, Lisa
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