Ansgar Zerfa�

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Handbuch Online-PR: Strategische Kommunikation in Internet und Social Web
Ansgar Zerfa�; Thomas Pleil (Hg.)

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� 3.08

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Handbuch Online-PR: Strategische Kommunikation in Internet und Social Web
Ansgar Zerfa�; Thomas Pleil (Hg.)

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Strategen, Vision�re und Netzwerker der Unternehmenskommunikation: Kommunikationschefs und Protagonisten der n�chsten Generation in Nahaufnahme
Zerfa�, Ansgar; Kiesenbauer, Juliane

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� 6.78

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Unternehmensf�hrung und �ffentlichkeitsarbeit: Grundlegung einer Theorie der Unternehmenskommunikation und Public Relations (Organisationskommunikation)
Zerfa�, Ansgar

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� 14.04

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Corporate Branding im Spannungsfeld von Unternehmens- und Marketingkommunikation: Grundlagen, Fallstudien und empirische Erkenntnisse in Commodity-Branchen
S�ss, Werner; Zerfa�, Ansgar; D�hring, Lisa

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� 64.63

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Innovationskommunikation in dynamischen M�rkten: Empirische Ergebnisse und Fallstudien
Mast, Claudia; Huck, Simone; Zerfa�, Ansgar

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� 87.99

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Public Relations Research: European and International Perspectives and Innovations

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� 3.03

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Communication Excellence: How to Develop, Manage and Lead Exceptional Communications (The European Communication Monitor)
Tench, Ralph; Verčič, Dejan; Zerfass, Ansgar; Moreno, �ngeles; Verhoeven, Piet

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� 19.60

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