David White

David White has spent four decades building businesses from nothing, starting the first with a soldering iron, a stack of imported keyboards, and a van, and going on to work with clients including Disney, Bayer, and Hilton International. Along the way he coined Ethical Optimisation, a stand against the search engine shortcuts his competitors were happy to use, and chaired the UK's national search council for the advertising industry, then its European equivalent.

He has spoken at Google's and Microsoft's own London head offices, and at conferences and events across Europe, from Warsaw to Madrid. For three years he was a member of Dan Kennedy's mastermind group in the United States, and for five years he owned and ran the UK franchise of GKIC (Glazer-Kennedy Insider's Circle), representing the organisation in London and taking members to events across America.

David is the author of a four-book system for building a business from nothing to becoming the name a market trusts: How To Start A Business Without Any Money, The Horizon Method, Star Referrer, and The Authority Figure, each paired with its own companion app. In his own words, he provides the full set of navigation systems and tools a business owner needs to survive from zero capital through to being the name the market recommends.

He lives and works in London.