Stephanie Agresta

STEPHANIE AGRESTA

A pacesetter in digital media for nearly 15 years, Stephanie Agresta leads digital strategy and social media campaign development for the global public relations firm Porter Novelli. In this role, she is instrumental to developing digital media initiatives for some of the world’s largest brands, including Microsoft, Windows Mobile, PepsiCo, Hewlett Packard and P&G.

Stephanie led the effort to make Porter Novelli the Digital Agency of Record for Bel Brands. She also secured AOR relationships with Blog World and New Media Expo, as well as partnerships with Twestival, Internet Week and Social Media Week, for which she serves on the Global Advisory Board.

Prior to joining Porter Novelli, Stephanie founded Stephanie Agresta Consulting, a digital media and marketing firm with numerous successes in forging partnerships with digital thought leaders and emerging technology companies. In 2008 she launched “Bloggers Lounge,”

a networking hub for digital media influencers at the annual SXSW Music and Media Conference. That same year she partnered with Brian Solis, author of P.R. 2.0, to found the leading social media event brand The TechSet.

Stephanie began her career with iVillage.com, one of the first sites to build an online community. She went on to hold prominent sales, marketing and business development roles with Internet powerhouses such as Barnes & Noble, Register.com and SpaFinder.

A popular speaker at industry events, Stephanie has sat on panels at Web2Expo, Blog World, SXSW, BlogHer and Mashable conferences. She was recently appointed to the Board of Directors of the Social Media Advertising Consortium (SMAC), where she serves alongside executives from Ford, IBM, Intel, Pepsico and Razorfish.

Stephanie was named to PR Week’s “40 Under 40” for 2010. Her first book, Perspectives on Social Media Marketing, co-authored with B. Bonin Bough of Pepsico, is set for release in October 2010.