Susan Hodgkinson

Susan Hodgkinson, Principal

The Personal Brand Company

Susan Hodgkinson, Principal

Susan Hodgkinson is a trailblazer in personal branding and gender equity. She founded The Personal Brand Company in 1994. She is a leadership development expert, award-winning executive coach, and professional speaker. Hodgkinson was the first practitioner in the US to combine 15 years of a corporate marketing and branding approach to developing leaders, and the first to build a leadership development model—“The 5 P’s of Leadership Brand®” --fusing the two disciplines.

She works with thousands of professionals in a diverse array of businesses who know they must strategically manage their own professional learning, leadership development and personal brand to succeed—for their company and themselves. She is the author of The Leader’s Edge: Using Personal Branding to Drive Performance and Profit . The book received the Pinnacle Book Achievement Award. The Leader’s Edge is now considered to be the defining textbook on personal branding for leaders in the US and abroad.

She published her second book, The Dignity Mindset: A Leader’s Guide to Gender Equity at Work in August, 2019.

She is a keynote speaker at National Conferences such as TOIGO Groundbreakers, and at corporate events for a broad range of Fortune 500 companies. Hodgkinson will be the CUTV News “Empowered Women” Series Spotlighter in December, 2019.

Hodgkinson is a member of—and contributing writer to--the Forbes Coaches Council. Her work has most recently been featured in The Wall Street Journal, The New York Times, The Indian Express, The Detroit Free Press, Essence Magazine, The Boston Globe, and other major electronic media and syndicated business columns. She holds her MBA from Simmons School of Management and is on the Executive Education faculty there, at Boston’s The Partnership, The Commonwealth Institute and at other business schools and Leadership Institutes.