Joeri van den Bergh
Joeri Van den Bergh is the co-founder of InSites Consulting, a global 'new generation' research agency with offices in New York, London, Rotterdam and Ghent. His clients include global customers such as Heinz, Vodafone, Pepsico, MTV Networks, SONY, AB INBEV, Skype, Heineken and Coca Cola. He has extensive experience of all aspects of branding, marketing and advertising to kids, teens and young adults. As author and contributor to numerous journals and marketing & business books, he also lectures throughout the world on marketing topics.
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How Cool Brands Stay Hot: Branding to Generations Y and Z
Van Den Bergh, Joeri; Behrer, Mattias
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Marketing Communications: A European Perspective
De Pelsmacker, Prof Patrick; Geuens, Prof Maggie; Van Den Bergh, Joeri
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How Cool Brands Stay Hot: Branding to Generation Y
Van Den Bergh, Joeri; Behrer, Mattias
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Marketing Communications: A European Perspective
De Pelsmacker, Prof Patrick; Geuens, Prof Maggie; Van Den Bergh, Joeri
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How Cool Brands Stay Hot
Behrer, Mattias; Van Den Bergh, Joeri
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Marketing Communications: A European Perspective
De Pelsmacker, Patrick; Robbins, Stephen; Geuens, Maggie; Van Den Bergh, Joeri
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Maak je merk cool: Branding naar de nieuwe generatie
Van Den Bergh, Joeri; Behrer, Mattias
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How cool brands stay hot: Branding naar de nieuwe generatie
Van Den Bergh, Joeri; Behrer, Mattias
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