Stefan Helmke
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LOHAS-Marketing: Strategie – Instrumente – Praxisbeispiele
Helmke, Stefan; Scherberich, John Uwe; Uebel, Matthias
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Effektives Customer Relationship Management: Instrumente - Einführungskonzepte - Organisation
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Praxis des Customer Relationship Management: Branchenlösungen und Erfahrungsberichte
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