Christopher Zerres

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Entwicklung des Welthandels im 19. Jahrhundert
Zerres, Michael P.; Zerres, Christopher

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Preis-Promotions im Automobilverkauf (Forum Marketing)
Zerres, Christopher

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Marketing

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Handbuch Marketing-Controlling: Grundlagen – Methoden – Umsetzung

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Social Media im kommunalen Sektor: Einsatzfelder, Herausforderungen, Entwicklungsperspektiven

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KI-Transformation in Deutschland: Ver�nderungen in Gesellschaft, Kultur, Bildung und Wirtschaft

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Content-Marketing: Grundlagen - Strategien - Entwicklungen (Hamburger Schriften Zur Marketingforschung, 101)

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Handbuch Marketing-Controlling: Grundlagen – Methoden – Umsetzung

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