Markus Voeth

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Marketing-Management: Grundlagen, Konzeption und Umsetzung
Voeth, Markus; Herbst, Uta

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� 5.10

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Industrieg�termarketing: Grundlagen des Business-to-Business-Marketings
Backhaus, Klaus; Voeth, Markus

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� 22.94

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Nutzenmessung in der Kaufverhaltensforschung: Die Hierarchische Individualisierte Limit Conjoint-Analyse (HILCA): 265 (neue betriebswirtschaftliche forschung (nbf), 265)
Voeth, Markus

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� 61.04

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Internationales Marketing
Backhaus, Klaus; B�schken, Joachim; Voet

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� 4.50

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Innovationen f�r das Industrieg�termarketing
Unknown.

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� 44.21

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