Volker Trommsdorff
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Konsumentenverhalten.
Trommsdorff, Volker
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Konsumentenverhalten.
Trommsdorff, Volker
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Innovationsmarketing
Trommsdorff, Volker
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Konsumentenverhalten (Kohlhammer Edition Marketing)
Trommsdorff, Volker; Teichert, Thorsten
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Consumer Insight: Emotionspsychologische Fundierung und praktische Anleitung zur Kommunikationsentwicklung (Forschungsgruppe Konsum und Verhalten)
Föll, Kerstin
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