Hermann Diller
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Preispolitik (Kohlhammer Edition Marketing)
Diller, Hermann
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Verkauf Und Kundenmanagement: Eine Prozessorientierte Konzeption (Kohlhammer Edition Marketing)
Diller, Hermann; Haas, Alexander; Ivens, Bjorn
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Preispolitik (Kohlhammer Edition Marketing)
Diller, Hermann
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Pricing: Prinzipien Und Prozesse Der Betrieblichen Preispolitik (Kohlhammer Edition Marketing)
Beinert, Markus; Diller, Hermann; Ivens, Bjorn; Muller, Steffen
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Innovation Und Marketing (Kohlhammer Edition Marketing)
Pohl, Alexander; Weiber, Rolf
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Business- und Dienstleistungsmarketing: Die Vermarktung Integrative Erstellter Leistungsbundel (Kohlhammer Edition Marketing)
Weiber, Rolf; Kleinaltenkamp, Michael
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Strategisches Marketing. Ein wettbewerbsorientierter Ansatz
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Distributionsmanagement. (=Kohlhammer Edition Marketing).
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