Arnold Hermanns
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Management-Handbuch Electronic Commerce.
Hermanns, Arnold; Sauter, Michael
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Internationales Marketing- Management. Grundlagen, Strategien, Instrumente, Kontrolle und Organisation.
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Handbuch Markenkommunikation: Grundlagen, Konzepte, Fallbeispiele
Unknown.
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Marketing: Grundlagen und Managementprozess
Overloop, Pascal Von
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E-Marketing-Management: Grundlagen und Prozess für Business-to-Consumer-Märkte
Bagusat, Ariane
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