Christoph Burmann

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Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling
Burmann, Christoph; Riley, Nicola-Maria; Halaszovich, Tilo; Schade, Michael; Klein, Kristina; Piehler, Rico

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� 24.77

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Marketing: Grundlagen Marktorientierter Unternehmensf�hrung Konzepte - Instrumente - Praxisbeispiele
Meffert, Heribert; Burmann, Christoph; Kirchgeorg, Manfred

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� 4.94

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Ganzheitliches Direktmarketing

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� 4.08

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Identit�tsbasierte Markenf�hrung: Grundlagen - Strategie -Umsetzung - Controlling
Burmann, Christoph

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� 6

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Marketing Arbeitsbuch: Aufgaben - Fallstudien - L�sungen
Meffert, Heribert; Burmann, Christoph; Kirchgeorg, Manfred

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� 6.30

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Marketing: Grundlagen marktorientierter Unternehmensf�hrung Konzepte – Instrumente – Praxisbeispiele
Meffert, Heribert; Burmann, Christoph; Kirchgeorg, Manfred; Eisenbei�, Maik

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� 8.28

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Markenmanagement: Identit�tsorientierte Markenf�hrung und praktische Umsetzung

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� 4.86

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Identit�tsbasierte Markenf�hrung: Grundlagen - Strategie - Umsetzung - Controlling
Burmann, Christoph; Halaszovich, Tilo; Schade, Michael; Piehler, Rico

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� 9.71

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