David B. Thomas

David B. Thomas is Senior Director of Content and Community for Salesforce Marketing Cloud (formerly Radian6). Dave leads the company's efforts to engage with, inform and learn from Radian6's customers and communities. Before joining Radian6 he was Executive Director at social media marketing agency New Marketing Labs, overseeing client relations and leading the development of new product and service offerings for enterprise customers.

A marketing professional with more than 20 years experience in corporate and entrepreneurial environments, Dave also served as Social Media Manager for SAS, the business analytics software company, where he built on a global grass roots effort to create the company's social media strategy, policies and training. As corporate PR representative for SAS, he oversaw the Fortune 100 Best Companies award application process, bringing SAS' ranking up 28 points in two years.

Dave began his career in 1989 as a reporter and photographer for The Chapel Hill News in Chapel Hill, N.C. Before joining SAS he worked for Yep Roc Records, where he directed web and social media marketing and launched the web store. He has also held marketing and marketing communications positions at Nortel and Geomagic.

He has been actively engaging online since 1994 when he joined his first Internet forum, and began blogging in 2002 when he wrote the daily update for the Iceland Airwaves music festival. Dave grew up in North Carolina and graduated from Guilford College with a BA in English. You can learn more about Dave at his blog at http://dbthomas.com.