Jeannette Taylor

Jeannette Taylor began working in the Bible publishing industry in 1984. Hired as Zondervan’s first market research analyst, she was appointed general manager of the Bible division in 1988. She was instrumental in the creation, development and launch of multiple bestselling Bibles including the NIV Study Bible, The Student Bible, The Adventure Bible, The Teen Study Bible, The Women’s Devotional Bible, and The Quest Study Bible.

Named Vice-President of Marketing for the Zondervan Corporation in 1992, Jeannette directed all marketing functions for the publishing house. After the birth of her first son in 1993, she left Zondervan and started her own marketing/market research consulting firm, JET Marketing. In 2010, Jeannette co-founded Somersault, a Christian publishing consulting firm. In addition to her consulting businesses, Jeannette is an adjunct professor at Cornerstone University, where she teaches marketing at the undergraduate and graduate levels. Her most recent publication is The Wayfinding Bible, published by Tyndale Publishing House.

Jeannette lives with her husband in West Michigan and has two married sons. She enjoys boating, beaching, biking and chocolate.

Website: www.jetmarketing.com