David Pinder

David Pinder is internationally recognised as an authority in Customer Value and Customer Relationship thinking and practice, and is a co-author of Creating and Delivering Your Value Proposition, published by Kogan Page. He is a partner in Value Genie LLP, founded to provide insights, advice and tools about customer value.

Formerly, David held senior sales and marketing roles with Procter & Gamble, Hertz Rent a Car, and Forte Hotels, and has written extensively on business topics, including books, white papers and thought pieces for Accenture.

David is an Associate Editor of the Journal of Creating Value, and an Associate of SiR (Service-integrated Relationships) Meta Intelligence