Joseph E. Bentzel

Joseph Bentzel is an advisor to software and high technology companies at all stages of development, from startups to market leaders. He is the founder of Platformula Group, a new breed consultancy focused on the application of asymmetric marketing to 21st century markets from cloud computing to mobility to social appplications. Bentzel's blog at PlatformulaGroup.com focuses on strategic marketing in the age of the cloud superpowers, including Google, VMware, Microsoft, Amazon.com and others.

Bentzel grew up in Philadelphia, Pennsylvania, attended Temple University, and is now based in the San Francisco Bay Area. He can be reached by email at PlatformulaGroup@gmail.com.