Ray Collis

Ray Collis is co-author of THE BUYING REVOLUTION (2010), Quickwin B2B Sales and Selling In The Cloud.

Ray's books are aimed at the sales community and provide a new insight into the requirements of selling to today's more demanding buyers.

Ray is recognized as a global leader on selling to professional buyers (ES Research 2013). His books present insights from his ground-breaking research into how organizations buy.

Ray is a director The ASG Group (www.theasggroup.com) whose clients include IBM, Sage and BT.