Daniel Forrester

Daniel Patrick Forrester founded THRUUE, Inc., an expert consultancy that supports leaders and boards bridge the gap between strategy and culture.

Daniel spent the last twenty-five years successfully building consulting practices in the financial services, telecommunications, and public services sectors, employing his entrepreneurial approach to strategy.

With the explosion of data and hyperconnectivity, Daniel’s curiosity led him to research how leaders responded to the onslaught of available data and to publish his first book, Consider: Harnessing the Power of Reflective Thinking in Your Organization. Consider centers around the role reflection can play in dramatically improving corporate outcomes. In Consider, Daniel distilled lessons in leadership and habits of reflective thinking that made the difference between success and failure during the recent financial crisis, the wars in Iraq and Afghanistan, and in recovering from the oil spill in the Gulf of Mexico. It has been celebrated as a top nonfiction leadership book impacting the lives and work habits of small and large organizations from around the world.

Daniel’s expertise in organizational behavior change, culture measurement, management, and strategy led him to found THRUUE. Today, Daniel works with CEOs, boards of directors, and C-suite leaders across the country, helping them align around clear strategies while understanding reputational and cultural risk. He implements methodologies to quantify culture and integrate it into each organization’s mission, vision, core values, and behaviors so that the company achieves its strategic priorities.

Daniel's collaboration with Jerry Zimmerman on "Relentless" began in the fall of 1997 when Daniel entered the MBA program at the University of Rochester’s Simon School of Business where took courses from Jerold Zimmerman. Decades later, Forrester reached out to Zimmerman for some expert feedback on a challenging consulting case. Zimmerman helped Daniel reformulate the problem from multiple dimensions. At the end of the call, Zimmerman mentioned a manuscript that he was working on that explored a unique set of atypical organizations that would outlast Goldman Sachs and Google. Forrester was immediately interested. After reading early chapters of what became "Relentless," the two went back and forth on emails and phone calls for the better part of a year. Much of the book's content on culture is the direct result of Daniel's expertise and practical experience in helping clients understand and improve their corporate culture.

Daniel is married with two children. He is now working on his first screen play.