Richard Guy DeHerder

We wrote this book to share the lessons and insights gained from new research into shopper behavior in store and the experience of working in the field for many years.

Rick DeHerder is the founder and former CEO of Array Marketing Group. Before founding Array Marketing Group in 1999, he served for a decade as a marketing executive at Mattel, rising to Executive Vice President, and spent 14 years at Sears working in stores, regional offices, and headquarters.

Dick Blatt is president of Planar World Consulting. He served for 17 years as chief executive of POPAI: The Global Association for Marketing at Retail. During that time, the organization established and aggressively pursued making marketing at retail part of the strategic marketing mix as its primary strategic goal. Dick also had primary responsibility for establishing POPAI offices in 20 countries around the world. He continues to work to bring people around the world together to share information and raise standards.