Patricia Esgate

Patricia Esgate is the co-author (with Al Lieberman) of The Entertainment Marketing Revolution: Bringing the Moguls, the Media and the Magic to the World, (Prentice-Hall, 2002), an insightful look at how and why entertainment has seemingly permeated every marketable product, service, concept and destination. The Entertainment Marketing Revolution has also been translated into Spanish, under the title La Revolucion Del Marketing Del Entretenimiento: Acercando Los Magnates, Los Medios Y La Magia, Al Mundo.

Through the consulting practice of Esgate & Associates, Patricia specializes in strategic business development for market platforms that utilize dynamic experiences to build brand loyalty, drive repeat visitation and increase revenue. Ms. Esgate's clients have included the Walt Disney Company, Sony, Universal Studios, Jim Henson Productions and the McDonald's Corporation, along with an extensive list of individual projects both domestic and international. Ms. Esgate also assists suppliers to the industry in the strategic development of their business, sales and marketing efforts.

As a uniquely connected individual within the industry, Ms. Esgate has also organized several conferences focusing on the use of experiences as market drivers, including her own yearly event, The Summit for Experience Creators. Patricia has appeared at industry events as both a featured speaker and provocateur; she has also served as a faculty member for Harvard University's Experience Architecture Forum as well as Pine & Gilmore's popular Strategic Horizons thinkAbouts.

As a principal in Experience Ink, Ms. Esgate served as the Executive Editor of EGate, a leadletter featuring new project leads to the specifiers and suppliers of destination experiences. From 1998 to 2003 she served as the Editor and Publisher of EM magazine and The EZone newsletter, groundbreaking publications that focused on all facets of the experiential marketplace.

Ms. Esgate is currently doing the most difficult thing she has ever done: writing a novel. Stay tuned.