Lawrence A. Beer

Lawrence A. Beer is a professor, attoney and accountant. Besides such professional venues his senior executive experience includes president of an international division, global regional vice president and export director as well as legal counsel to global corporations. This extensive managerial background has brought him into firsthand contact with ethical decision making in the diversified cultural, political and economic environments of the business world. His international consuting practice, ranging from strategic planning to everyday activity issues, has helped assist numerous consumer product companies in the development and expansion of their global operations. He has taught MBA, undergraduate students and executive managerial seminars around the world inlcuding universities and firms in Italy, Peru and Vietnam. His tenure includes instruction at Long Island University, Western International University and he has just retired as senior lecturer after 12 years at the W. P. Carey School of Business at Arizona State University.

Professor Beer's article "The Gas Petal and the Brake...Towards a Balance of Diverging Cultural Determinants in Managerial Mindsets" appeared in the Thunderbird International Business Review while his paper "Incorporating Yin and Yang in the Cross-Culltural Dimensinal Matrix - The Dualty Factor" was chosen for presentation at the 2008 Global Business & International Conference. His case studies on global business issues inlcude "Textron Ltd." pubished by the Richard Ivey School of Business, The University of Western Ontario (2001) and "Advertising or Free Speech?, The Case of Nike and Human Rights" published by McGraw-Hill Irwin in International Management, 6th and 7th Eds.,Hodgetts, Luthans and Doe (2007, 2009). He is an article reviewer for the Journal of International Business Studies and a member of the Academy of International Business, as well as an editorial reviewer and book contributor for numerous publishers of international business textbooks.

Mr. Beer's professional and executive functions have taken him all over the world allowing him to personally witness the process of globalization, its success and failures. He is also developing articles and papers on a new dimensional paradigm for business managers as they encounter and navigate the spector of cross-cultural envolvements in the globalized world. Books published to date include:

A Strategic and Tactical Approach to Global Business Ethics (2010), Business Expert Press

Tracing the Roots of Globalization and Business Principles (2011), Business Expert Press

Essential Concepts of Cross-Cultural Management, Building on What We All Share (2012), Business Expert Press

Currently the author is writing a historic novel tentively titled The Scarlet Diary that takes the reader beyind the scenes at the 325 AD Nicaea Conclave, the first ecumenical council when the divinity of Christ was declared and the bishops wrote the Bible - the New Testament.