"What’s That Bug?" began in 1998 when my longtime collaborator Lisa Anne Auerbach asked me to write a column for a fledgling photocopied zine entitled "American Homebody" and I proposed insect identification as the subject matter. I justified the decision by stating matter-of-factly that “Everybody wants to know what’s that bug?” and that mantra has proven true through the years. I nostalgically dredged up an early childhood interest in insects as my source of inspiration and I assumed the persona of the Bugman.
When the column went online a few years later, I proceeded to respond to the web browsing readership’s letters and photographs, attempting to identify the curiosities encountered in the home, lurking on the tomato plants or spotted while on holiday in Costa Rica.
In 2002 "What's That Bug?" became a unique website and through the years, I have tried to promote an appreciation of the natural world around us, especially a tolerance of insects and their relatives. A network of faithful readers began to form, and soon those readers began to offer suggestions for unidentified and mystery specimens with links to other websites containing evidence of identification verification. The readership's fascination with the mating habits of insects, the intricacies of the food chain and the appalling number of images depicting unnecessary carnage all resulted in a further subcategorization of letters within the archive, each producing a tagged component of the website.
The fragility of our planet and the interconnectivity of all life forms continue to be driving forces behind the ecology minded tone promoted at What's That Bug?
Daniel Marlos, AKA The Bugman
April 14, 2010