Bill Burnett

With more than thirty years of business experience, Bill Burnett is a problem solver and a proven leader. He has led both line organizations larger than 250 people, and staff groups with less than ten people. Burnett’s special talent is his ability to recognize and leverage hidden inventiveness of knowledgeably internal employees. His track record of building and leading problem solving teams at both the global and local level has delivered ingenious performance improvements in Product Development,Business Models, Customer Service, Operations, Network Infrastructure, Systems Functionality, and Policy Management. Burnett has traveled to and worked with a multitude of cultures in local businesses in over sixty-five countries.

The book Advantage talks about how CEO’s can engage their workforce to create sustained competitive advantage. It turns out that every CEO wants an engaged workforce, but most don’t understand how to create that engagement. Advantage introduces some of the techniques we use to help the CEO build a competitive powerhouse.

The Peak Interview was undertaken as a demonstration project for our consultancy. The problem we were facing is that even brilliant solutions that create new competitive advantage for companies, often look pretty obvious in hindsight. Thus, when we point to the ways we create impressive bottom line impacts, the real world cases look less impressive than they really are. If you’ve read Advantage, you’d know why that’s true. We tried to come up with an example that didn’t have this problem and ended up deciding to apply our techniques to the job interview.

The job interview is a great way to demonstrate our ability to find competitive advantage especially because lots of other people have been trying to do the same thing before us. Millions of people go through the job interview process every year and each and everyone of them is looking for some competitive advantage which will boost their chances of getting the job offer. Moreover, there are thousands of professionals whose entire job is to assist job seekers in finding that competitive advantage.

With all this brainpower focussed on creating competitive advantage in the job interview, you’d be inclined to think that no stone has gone unturned. But we took the job interview through that process, and we found gold under our stone. We published The Peak Interview and created www.peakinterview.com to share that gold with job seekers.