Gerald Ashley

Gerald Ashley is an advisor, broadcaster, writer and speaker on Change, Risk and Decision Making.

Please see www.geraldashley.com

Gerald's primary interest is in understanding decision making and risk taking and what makes for better decisions and profitable risks. His research and advice concentrates on how to understand the big trends in business and finance; and how our own biases and behaviours affect the way we either succeed or fail in new environments.

Gerald is Managing Director of St. Mawgan & Co which he co-founded in 2001, a London based consultancy specialising in risk management, strategy consulting, and behavioural finance modelling in finance, business decision making and risk taking.

He has over thirty years experience in international financial markets, having worked for Baring Brothers in London and Hong Kong, and the Bank for International Settlements in Basel, Switzerland. Gerald is a Fellow of the Royal Society of Arts and also a Visiting Fellow at Newcastle Business School.