Steve McKevitt

Dr Steve McKevitt writes primarily about the persuasion industries and promotional culture.

He spent thirty years working in brand communication for some of the world's biggest companies. He completed his PhD at the University of Sheffield and is now Visiting Professor in Brand Communication at Leeds Business School.

Steve's work has appeared in numerous newspapers and magazines around the world, from The Guardian and The Observer to The Kenya Daily Nation.

He also writes for TheConversation.com, Business Insider, OUP.com, TheHuffingtonPost.com and RollingStone.com

He lives in Sheffield, South Yorkshire.