Sally Page

After studying history at university, Sally moved to London to work in advertising. However, in her spare time she studied floristry at night school and eventually opened her own flower shop. She soon came to appreciate that flower shops offer a unique window into people’s stories and eventually she began to photograph and write about this floral life in a series of non-fiction books. Later, she continued her interest in writing when she founded her fountain pen company, Plooms.

In her debut novel, The Keeper of Stories, Sally combines her love of history and writing with her abiding interest in the stories people have to tell. The novel sold over half a million copies in the UK and was translated into 30 languages, making Sally a Sunday Times Bestseller. It was also shortlisted for British Book of the Year.

Sally's second novel, The Book of Beginnings, was launched in September 2023 and her third book, The Secrets of Flowers, in August 2024. In both books, friendship and hope are major themes. Sally's three books have sold over a million copies in the UK. In October 2025 Harper Collins released a Christmas Novella, New Beginnings for Christmas - a sequel to The Book of Beginnings, and in the Spring 2026 will be launching her novel, Six Little Words.

Sally lives in Dorset. Her eldest daughter, Alex, is a doctor and her youngest daughter is the author, Libby Page.