Paul Farris

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Marketing Metrics: The Manager's Guide to Measuring Marketing Performance
Farris, Paul; Bendle, Neil; Pfeifer, Phillip; Reibstein, David

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� 3.34

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Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Analytics)
Venkatesan, Rajkumar; Farris, Paul; Wilcox, Ronald

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� 5.91

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Marketing Metrics: The Manager's Guide to Measuring Marketing Performance (Pearson Business Analytics Series)
Bendle, Neil; Farris, Paul; Pfeifer, Phillip; Reibstein, David

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� 21.20

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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
Farris, Paul W.; Bendle, Neil; Pfeifer, Phillip; Reibstein, David

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� 4.09

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Key Marketing Metrics: The 50+ metrics every manager needs to know (Financial Times Series)
Farris, Paul W.; Bendle, Neil; Pfeifer, Phillip; Reibstein, David

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� 4.17

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