Paul Farris
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Key Marketing Metrics: The 50+ metrics every manager needs to know (Financial Times Series)
Farris, Paul W.; Bendle, Neil; Pfeifer, Phillip; Reibstein, David
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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
Farris, Paul W.; Bendle, Neil; Pfeifer, Phillip; Reibstein, David
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Marketing Metrics: The Manager's Guide to Measuring Marketing Performance (Pearson Business Analytics Series)
Bendle, Neil; Farris, Paul; Pfeifer, Phillip; Reibstein, David
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