Ardi Kolah

Ardi Kolah read law at Kingston University London and a post-graduate in international law at King's College London and University College London.

He joined the BBC as a news and current affairs journalist before embarking on a career in public relations, brand marketing and sponsorship.

He's worked with Fortune 500 and FTSE250 companies across global markets and most recently 16 markets across Northern and Southern Europe within the financial services sector.

He's written over 18 books including the best-selling Essential Law for Marketers 2nd edition, High Impact Marketing that Gets Results and The Art of Influencing and Selling.

For the past decade, he's written a regular blog on sales and marketing and social media for the global advertising and marketing portal Brand Republic and is on the Editorial Board of the Journal of Brand Strategy.

Full list of publications

Managing Successful Sponsorship - Evaluation Strategies for Justifying Investment

(ISBN 1 85334 727 2), Financial Times Business Ltd

Maximising the Value of Sports Sponsorship

(ISBN 1 84073 027 7), Financial Times Business Ltd

How to Develop an Effective Sponsorship Programme

Electric Word plc

How to Develop Effective Hospitality Programmes

Electric Word plc

How to Develop Effective Naming Rights Strategies

Electric Word plc

Maximising Revenue from Licensing and Merchandising

(ISBN 1 904308 01 5), Electric Word plc

Essential Law for Marketers

(ISBN 0 7506 5500 3), Butterworth Heinemann

Maximising the Value of Sponsorship

(ISBN 1 904308 03 1), Electric Word plc

Public Relations in Practice

Gregory, Kolah et al

(ISBN 0 749433 81 7), Kogan Page

Maximising the Value of Hospitality

(ISBN 1 904308 04 X), Electric Word plc

Maximising the Value of Licensing & Merchandising

(ISBN 1 904308 11 2), Electric Word plc

Marketing in a Nutshell

McDonald, Kolah, et al, Elsevier

Sponsorship: Strategies for Maximising the Return on Investment

(ISBN 1-904308-16-3), Electric Word plc

Advanced Sports Sponsorship Strategies

(ISBN 1-904308-16-3), Electric Word plc

Sponsorship Works: A Brand Marketer's Case Book

(ISBN 978-1-904308-29-4), Electric Word plc

The Art of Influencing & Selling (Guru in a Bottle)

(ISBN 0749464488), Kogan Page

Essential Law for Marketers 2nd Edition (Guru in a Bottle)

(ISBN 074946450X), Kogan Page

High Impact Marketing That Gets Results (Guru in a Bottle)

(ISBN 0749464526), Kogan Page