Frank Donatone

Frank Donatone is an internet professional with over 20 years experience in the IT industry. His experience includes people management, project management, website design, usability, accessibility, search engine marketing with a SEMPO certification in advanced SEO, and social media optimization. Utilizing his previous experience in addition to customer satisfaction survey analysis he provides tactical and strategic recommendations to IBM for website improvement. His position as a IBM Worldwide Web Effectiveness Lead has a strong focus on SEO and social media to improve IBM's ranking on the web for key terms, managing the brand's reputation, identifying sales opportunities and improving share of voice. Frank has also co-developed and taught several search engine optimization courses at IBM with his co-authors. Recently, he has participated in the design and presentation of education related to using social media for sales inclusive of Twitter, LinkedIn and event promotion. In addition to his Web Effectiveness role Frank also serves as a social media lead for ibm.com.

Prior to joining IBM Frank was an IT consultant to IBM as well as a second line manager for Keane Inc. accounts at three IBM sites, Readers Digest and VSI Communications. His second line management position encompassed the management of 4 first line account managers and 50 consultants. His dual role as a consultant at IBM during this tenure was Lotus Notes help desk management and Lotus Notes and Web application deployment quality assurance. He also holds a professional certification in Lotus Notes administration and development.

Frank currently lives in Eastchester, New York with his wife Gail, son Tom, and parrotlet Lucille. Frank can be reached through LinkedIn at ( www.linkedin.com/in/donatone ).