Chris Wirthwein

Chris Wirthwein is CEO of 5MetaCom, a leading advertising agency, strategy and brand advisory firm focusing solely on brands in the technical and scientific products category. He helps clients people-power their brands, advising them on strategy, messaging, communications and tactical implementation in the marketplace. Chris has worked with many of the world’s leading companies in medical devices, building products, chemicals, pharmaceuticals, agribusiness and other industries. The agency's client list of domestic and global brands has included: Roche Diagnostics, Elanco Animal Health, DePuy (division of Johnson & Johnson), Eli Lilly and Company, Firestone, Land O’ Lakes, Black & Decker, Honeywell, Bristol-Myers and many others. Chris is author of three books, including Brand Busters: 7 Common Mistakes Marketers Make. A graduate of Butler University, Chris and his wife, Sally, have two children and reside in Carmel, Indiana. He can be reached at cwirthwein@5metacom.com.