Hart Weichselbaum

Hart Weichselbaum is founder and principal of the THE PLANNING PRACTICE, a consultancy dedicated to translating insights about people and brands into profitable marketing strategies. He was an advertising executive for 16 years, an adjunct faculty member at DePaul University’s Kellstadt Graduate School of Business, and a founding member of America’s largest professional organization of advertising strategists. He recently edited "Readings in Account Planning," a textbook for college and graduate advertising students, published by The Copy Workshop.