Mary Ann Whiteman

Mary Ann Whiteman, consultant, speaker, and writer, is an authority on professional services marketing for high-tech companies. Her career includes successfully launching and managing a professional services organization for Tandem Computers, and buildng a marketing organization for Sun Microsystems. With seven years experience in product marketing, Mary Ann understands how services marketing differs from product marketing, and how to align services with the product business. She also can relate to the challenges involved in making the leap from the product business to services.

Today Mary Ann is president of Whiteman Consulting, a Silicon Valley-based consulting firm that assists product-centric companies to enhance their services marketing effectiveness and grow their professional services busienss. She holds an MBA from Santa Clara Univeristy and a bachelor's degree in mathematics from Douglass College at Rutgers University.

Mary Ann was born in Pennsylvania, raised in New Jersey, and now lives in Los Gatos, California. She enjoys traveling, photography, musical theatre, hiking, and reading. She loves all animals--especially cats.