Sheri Jacobs

I’m Sheri Jacobs, FASAE, CAE, AAiP—a globally-recognized innovation strategist, bestselling author, wildlife photographer, and keynote speaker who helps organizations unlock creative potential by rethinking boundaries, risk, and leadership.

My bestselling book and keynote—“The Unexpected Power of Boundaries”—offers bold, actionable frameworks that turn fresh ideas into real momentum. Audiences leave with tools they’ll use immediately and stories they’ll remember long after the event.

I’ve worked with global companies, national brands, and fast-moving teams across various industries to help them challenge assumptions, make smarter decisions more quickly, and build a culture where innovation isn’t just encouraged—it’s expected.

As the founder of Avenue M Group, I have empowered over 300 organizations to unlock their potential and overcome their most pressing challenges. I am a...

- Seasoned speaker: 300+ global keynotes & workshops

- Researcher: Surveyed nearly half a million people

- Entrepreneur: Founder/CEO, Avenue M Group

- Thought leader: 4x bestselling author

- Creative: Award-winning wildlife photographer

- Innovator: Creator, Innovation Capacity Score

- Resilient: 18x marathoner, 3x Boston finisher