Mitchell York

Mitchell York is a credentialed Professional Certified Coach and entrepreneur dedicated to helping corporate executives in mid-life renew their lives through small-business ownership.

His corporate career spanned 20+ years and included senior executive positions with high-growth companies. He was president of LendingTree.com in its startup phase, creating processes and procedures to help the company position itself for rapid growth and mentoring its young management team and work force. Later, he was president of NetCreations Inc. (now ReturnPath), a leading email marketing company, where he built the executive management team and positioned the company for a successful acquisition.

In late 2001, Mitch left corporate America to start his own business ventures. Since then, Mitch has worked with over 100 clients in his coaching practice. He is a certified graduate of CoachU, the world's largest and most respected coach training institution, and has received the Professional Certified Coach credential from the International Coach Federation.

Mitch's own E2E adventure is a fast-growing specialty catering business. He started it by developing a new business model for a franchise that had been in business for more than 25 years. The model he created has blossomed into the most profitable business segment the franchise offers. Mitch has coached and trained hundreds of franchise owners in his best practices.

Mitch received an M.B.A. from Columbia University and a B.A. with honors in English from Northwestern University.