I have been active in the building industry for more than 40 years, holding leadership roles in marketing, business development, design, project management, and operations for firms in design. engineering, contracting, and manufacturing, spanning a single office to over 20 branches and generating $2M to $500M in annual revenue.
My success in marketing, business development, and communications has resulted in expanded markets, new services, significant revenue growth, and the creation of a proactive marketing culture for all of the firms where I have served. My philosophy is based on providing rapid, responsive, and relevant communication that allows clients and potential customers to recognize the value and receive high-quality service.
I hold a BS in Architecture from California State Polytechnic University, San Luis Obispo, and have completed continuing education programs at New York University in Microprocessor Technology and the Advanced Management Institute in San Francisco in Leadership.
I am a Fellow and past national president of the Society for Marketing Professional Services (SMPS). I have been honored by SMPS with their Weld Coxe Marketing Achievement Award for my career accomplishments, and by the SMPS San Francisco/Bay Area Chapter with the William B. Hankinson Award for Lifetime Achievement. I am also an Associate Member of the American Institute of Architects, and active in the Audiovisual Integrated Experience Association (AVIXA),.
I am a frequent presenter at local, regional, and national industry programs, and a featured writer for the SMPS Marketer, Systems Contractor News, and ProAV magazines. I can be reached at craig@craigpark.com.