Alex Gofman

I like traveling, photography, snorkeling, jazz. I used to be a mountain hiker but now enjoy more family oriented ways of traveling (well, the recent diving with the sharks and hiking the virgin jungles of Borneo were exceptions... kinda). Working hard toward joining one day Club 100 (people who visited 100 or more countries / territories) but still is only about 3/4 through the list.

I am an amateur jazz piano player (stress on 'jazz' as an explanation for my inability to play the same melody twice in the same way).

Professional Summary

Dr. Gofman is an accomplished hands-on technology oriented marketing research executive, a scholar and an author with a strong portfolio of successes researching, designing and managing consumer research, innovation and analytics for major global clients. Reputable for the development of innovative marketing and consumer insights methodologies and Web based technologies.

With well over 100 publications, he is widely recognized internationally for contributions to consumer intelligence and related Web technologies, structured experimentation with consumers, consumer insights, conjoint analysis, segmentation, on-line marketing, consumer driven dynamic advertisement optimization, etc.

Dr. Gofman is well known as a perpetual innovator and a co-inventor of world-class web-based marketing and market research methodologies and technologies and as a scholar in cross-science development in experimental psychology and computer science:

- A co-author of award winning internationally acclaimed bestseller Selling Blue Elephants book (Wharton School Publishing, 2007) translated into fifteen foreign languages

- Has been named among the 20 Global "Pioneers of Research"

- An Emerald Outstanding Paper Award Winner for Excellence 2010

- Advisory Board Member of the International Society for Professional Innovation Management (ISPIM)

- Award nominated invited and keynote speaker at many international conferences

- A guest lecturer at universities around the world including Wharton School of Business (University of Pennsylvania), New York University (NYU), Tartu University (Estonia), University MARA / UiTM (Malaysia), Lausanne Business School (Switzerland)

- A member of the Editorial Advisory Board of Recent Patents on Food, Nutrition & Agriculture Journal (Bentham Science Publishers)

- A peer-reviewer of book proposals for Bentham Science Publishers

- A regular contributor to Daily News and Analysis, Research World, Wharton School Publishing and Financial Times Press publications

- The architect of the award-winning Ideamap® family of products (Ideamap®, Ideamap.NET, Stylemap.NET, Videomap, Ideamap Wizard, etc.) as well as the globally recognized brands: DesignLab®, ProductEngineer®, Concept Optimizer® and other MJI technologies, which were positively reviewed by The Wall Street Journal, The New York Times, The New Yorker, Research Magazine, Quirk's Marketing Research Review, etc.

- Author of multiple patents

- The biography has been included in the 2010 and 2011 Editions of Who's Who in America.

Areas of Interest:

Structured Experimentation with Consumers, Actionable Consumer Insights, Marketing Intelligence, Product Management and Innovation, Rule Developing Experimentation, Conjoint Analysis, Online Surveys, Multivariate Web Sites Optimization, Multivariate Package Optimization.

Current Positions:

Vice President of Moskowitz Jacobs Inc. leading innovative market research, marketing intelligence and consulting for many Fortune 500 clients (including all top 10 global pharma companies) as well as developing new methodologies and Web applications based on actionable consumer insights (since 1992).

Adjunct Associate Professor of Marketing at Pace University (Lubin School of Business, Graduate Center) teaching graduate classes in Marketing, Marketing Research and New Product Development (since 2007).

VP and CTO of i-Novation, Inc., a Web subsidiary of Moskowitz Jacobs Inc.

Previous Jobs

Publications:

-Authored and co-authored more than 100 books, chapters in monographs, patents, articles and international conference papers

-Co-authored an award winning internationally acclaimed bestseller Selling Blue Elephants book (Wharton School Publishing, 2007) translated into fifteen foreign languages

-Contributed to major academic and professional books

-Presented papers at multiple international conferences around the world that earned several awards nominations

-A regular contributor to Wharton School Publishing and Financial Times Press as well as to Business/Marketing sections of Daily News and Analysis.

-A regular contributor to Research World, the only magazine for market research professionals worldwide to provide news and views from all industry sectors. Some of the articles has been republished/translated in Asia, Australia, North and South Americas, including Financial Times Press.

You can find more info on his personal website www.alexgofman.com.