Charles Chase

As executive industry consultant for the SAS Global Retail/CPG Industry Practice, Charles Chase is a thought leader and trusted advisor for delivering demand-driven solutions to improve SAS customers supply chain efficiencies. Chase has more than 20 years of experience in the consumer packaged goods industry, and is an expert in demand forecasting and planning, market response modeling, econometrics and supply chain management.

Prior to working as Advisory Industry Consultant Chase led the strategic marketing activities in support of the launch of SAS® Forecast Server, which won the “Trend-Setting Product of the Year” award for 2005 by KM World magazine. Chase launched SAS® Demand-Driven Planning and Optimization Solution in 2008, which is being used by over 100 large corporations globally. He has also been involved in the re-engineering, design, and implementation of three forecasting/marketing intelligence process/systems. His employment history includes the MENNEN Company, Johnson & Johnson, Consumer Products, Reckitt & Benckiser, the Polaroid Corporation, Coca Cola, Wyeth-Ayerst Pharmaceuticals, and Heineken USA.

Chase's authority in the area of forecasting/modeling & advanced marketing analytics is further exemplified by his prior posts as president of the International Association of Business Forecasting, associate editor of the Journal of Business Forecasting and chairperson of the Institute of Business Forecasting (IBF) Best Practices Conferences. Chase currently writes a quarterly column in the Journal of Business Forecasting entitled, “Innovations in Business Forecasting”. He also severed as a member of the Practitioner Advisory Board for Foresight: The International Journal of Applied Forecasting.