William F. Massy

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Marketing Management: A Strategic Approach with a Global Orientation
Boyd, Harper W.; Walker, Orville C.

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� 10.93

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Econometric Approach to a Marketing Decision Model
Frank, Ronald E.; Massey, W.F.

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� 15.54

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Marketing Research and Knowledge Development: An Assessment for Marketing Management
Myers, John G.; Etc.

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� 37.61

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Market Segmentation
Frank, Ronald E.; Etc.

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� 42.30

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