Cyndi Laurin

Dr. Cyndi (Crother) Laurin is a renowned author, captivating speaker and seasoned consultant. In 2005, she founded Guide to Greatness®, driven by her commitment to help individuals and organizations succeed. With 20+ years connecting clients from where they are today to where they want to be, she provides the structure, clarity, and tools needed to make sustainable success inevitable.

In working with her, businesses experience sustainable leadership transformation, financial resilience, market leadership, and stakeholder advocacy where employees, customers, and partners become loyal advocates, driving organic growth through trust and delivering on promises.

In addition to her consulting practice, she has published three business books, including "CATCH! A FISHMONGER'S GUIDE TO GREATNESS" with 100,000+ copies sold, "THE RUDOLPH FACTOR" detailing Boeing's C-17 Program transformation, and "BE A FRONTLINE H.E.R.O." helping managers with the language to lead winning teams.

Dr. Cyndi Laurin is also a highly sought-after keynote speaker. She has impacted tens of thousands of people globally. Her message resonates with organizations at all stages of growth, from agile startups and small- to midsize companies to Fortune 500 giants.

Growing businesses face a common struggle: how to keep moving forward while adding the structure they need. They want to stay nimble but also need clear roles and processes. And, they need everyone pulling in the same direction.

When businesses cut through this confusion, things change. They can see exactly where they stand today, create a clear path forward, and make a bigger impact.

This leads to better profits, more engaged teams, and the ability to handle whatever comes their way.

In essence, she helps growing businesses win.

Explore Dr. Cyndi Laurin's body of work, and reach out to her to begin your journey to greatness.