Cyndi Laurin

Dr. Cyndi Laurin is an award‑winning author, internationally recognized speaker, creator of the Growth Alignment Framework™, and founder of Guide to Greatness®, a strategic growth advisory firm that helps leaders simplify complexity, align for growth, and build businesses that are easier to run, easier to scale, and harder to break. She has guided founders, CEOs, COOs, and executive teams through growth challenges with clarity, structure, and deliberate action.

She is the author of CATCH! A FISHMONGER’S GUIDE TO GREATNESS (100,000+ copies sold), THE RUDOLPH FACTOR on Boeing’s C‑17 Program transformation, BE A FRONTLINE H.E.R.O., and GUIDE TO GREATNESS: A LEADER’S PLAYBOOK TO PREDICTABLE, PROFITABLE GROWTH.

Dr. Laurin has spoken to tens of thousands of leaders worldwide, helping organizations stay nimble while adding the right structure so they can see where they are today, create a clear path forward, and channel every activity toward profitability and positive stakeholder impact.