Alaina Love

One of America's top human-resource and leadership authorities, Alaina Love is the CEO of Purpose Linked Consulting, an international leadership and organizational development consulting firm that forges connections between individual purpose, passion, and corporate goals. Love has nearly thirty years of experience as an executive in a variety of industries.

After reaching a point in her corporate career where her work was no longer aligned with her purpose, she boldly resigned from a top position to pursue her own path. It was that experience which served as the birthing ground for her research into the expression of purpose and passion at work.

In a recent interview, Love captured the essence of her new book with co-author, Marc Cugnon, "THE PURPOSE LINKED ORGANIZATION":

"What our company has done through our research is provide a framework for thinking about employee purpose and passion, and it's a framework that is actionable.

We view purpose as the deep internal driver that propels us through life and gives meaning to our work. Passion, on the other hand, is its counterpart. Passion is the outward manifestation of purpose, which makes it easier to understand and identify, because it can be observed. We like to think of purpose and passion as the twin strands of the DNA of an individual's personality. With the tools that we describe in THE PURPOSE LINKED ORGANIZATION, such as The Passion Profiler (tm), leaders can now identify and measure employee passion."

Individual job seekers will find the book helpful as well. Learning about one's passions and how to apply them at work, provides an invaluable career roadmap for today's challenging economy, allowing you to "do who you are" rather than trying to "be what you do."