Joe Pulizzi

Joe Pulizzi is one of the world’s leading voices in content and marketing innovation. Known as the “Godfather of Content Marketing,” he has spent more than two decades helping businesses and creators cut through the noise and build audiences that actually drive growth.

He founded Content Marketing Institute (sold in 2016), created the Content Entrepreneur Expo, and has written 10 books — including Content Inc. and his latest, Burn the Playbook. Joe’s work has influenced how thousands of marketing teams think about strategy, storytelling, and revenue.

But Joe isn’t about theory. He’s a creator at heart. From podcasts and newsletters to live events, he’s constantly experimenting with new ways to connect with audiences and teach teams how to do the same. His approach is simple: stop chasing every trend, focus on what matters, and build something that lasts.

When he’s not writing or speaking, you’ll find Joe hosting This Old Marketing with Robert Rose, cheering on his beloved Cleveland Browns, or plotting his next big orange-themed idea.