John D. C. Little
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Operations Research in Marketing: What's Up (Classic Reprint)
John D. C. Little
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A Market Share Theorem
Bell, David E; Keeney, Ralph L; Little, John D C
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MEDIAC, an On-line Media Selection System
Little, John D C; Lodish, Leonard M
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Models and managers: the concept of a decision calculus...
Little, Little
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When and What to Buy: A Nested Logit Model of Coffee Purchase (Classic Reprint)
Guadagni, Peter M.
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