John D. C. Little

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When and What to Buy--a Nested Logit Model of Coffee Purchase
Guadagni, Peter M; Little, John D C

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Operations Research in Marketing: What's Up
Little, John D C

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A Market Share Theorem (Classic Reprint)
David E. Bell

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� 13.47

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Mediac, an On-Line Media Selection System - Primary Source Edition
Little, John D C; Lodish, Leonard M

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Models and Managers: The Concept of a Decision Calculus
Little, John D C

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Decision Support Systems for Marketing Managers (AMA Management Briefing)
Little, John D. C.

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� 67.90

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