John D. C. Little

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Models and Managers: The Concept of a Decision Calculus
Little, John D C

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� 13.77

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A Market Share Theorem
Bell, David E; Keeney, Ralph L; Little, John D C

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� 13.15

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MEDIAC, an On-line Media Selection System
Little, John D C; Lodish, Leonard M

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� 12.18

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Operations Research in Marketing: What's Up
Little, John D C

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� 13.71

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When and What to Buy: A Nested Logit Model of Coffee Purchase (Classic Reprint)
Guadagni, Peter M.

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� 13.30

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