John D. C. Little

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A Market Share Theorem
Bell, David E; Keeney, Ralph L; Little, John D C

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� 13.28

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MEDIAC, an On-line Media Selection System
Little, John D C; Lodish, Leonard M

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� 12.12

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When and What to Buy--A Nested Logit Model of Coffee Purchase - Primary Source Edition
Guadagni, Peter M; Little, John D C

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� 13.44

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Models and Managers: The Concept of a Decision Calculus
Little, John D C

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� 13.91

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Brandaid: An On-line Marketing-mix Model
Little, John D. C

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Operations Research in Marketing: What's Up (Classic Reprint)
John D. C. Little

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� 13.85

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Branch and Bound Methods for Combinatorial Problems
Little, John D C

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� 13.68

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