Laurence Minsky

Laurence Minsky serves as Professor, School of Business & Entrepreneurship, Columbia College Chicago. He is also an award-winning creative director, marketing strategist, copywriter, and business consultant and, known for developing effective cross-channel solutions that boost marketing ROI for world-class clients. His client experience includes Amazon, AARP, Bay Valley Foods, Frito-Lay, Kraft, McDonald's, PETsMART, Taiwan External Trade Development Council, Lakeside Collection, Mayo Clinic, United Airlines, United States Postal Service, Vita Foods, and more. Finally, in addition to his books on business management, marketing and advertising, he's been published by the Harvard Business Review, the European Business Review, CMSWire, and MarketingProfs, among others. And you might recognize him as a guest on a wide variety of podcasts.