David F. Ramacitti

The director of a local small business development center once introduced Dave to a workshop this way: “Dave is so positive and upbeat about the opportunities for small business that it could be raining manure and he’d be telling people to start mushroom farms.”

Dave loves talking about marketing! His energetic and enthusiastic style comes through in his books and presentations. His approach is always practical, down to earth, and action-oriented.

Dave Ramacitti is an author, teacher, and co-founder / chief content developer of MarketingOverEasy.com, a website dedicated to helping small businesses be smarter marketers.

He brings more than 30 years of “hands on” experience to his books and presentations --- when it comes to marketing, Dave’s “been there, done that.” He started a direct mail business while still in high school, where he learned about fundamentals like targeting customers. He owned and operated a retail store, where he learned about things like customer service and the power of word-of-mouth promotion. He was the editor and publisher of several weekly newspapers, where he learned the tricks of making small business advertising work. He was the founder and editor / publisher of a monthly magazine and of other specialty publications, where he learned about customizing products to meet specific customers’ needs. And for more than 10 years he operated his own marketing / public relations firm, where he did everything from knock out routine news releases to develop a major national rollout plan for a new product.

Dave’s previous books include Do-It-Yourself Marketing, Do-It-Yourself Advertising and Do-It-Yourself Publicity, several of which were translated for the international market.

His Current books include:

- The Three Marketing Absolutes I: Know Your Customer, Know Your Competition, Be Unique

- The Three Marketing Absolutes II: A Step-By-Step Guide to Learning About Your Customers, Your Competition and Achieving Uniqueness In The Marketplace

- The Three Marketing Absolutes III: The All-Important Stuff You Gotta Do First to Effectively Market Your Small Business

He has taught marketing at seminars and workshops, as well as at the college level. He received his MA in Public Relations from the University of Northern Iowa. He has been married to his best friend for over 20 years and lives in Rock Island, IL.

You can e-mail Dave at dave@MarketingOverEasy.com